The digital era is bringing about a radical transformation in many industries. Online business is growing in importance – even for B2B companies. Debrunner Acifer AG therefore already began automating its order processes several years ago and is actively driving further digital transformation.
Social media, online encyclopaedias, E-business: society is increasingly going digital. Research is often carried out on the internet and online stores are enjoying rising sales, for example internet giants like Zalando and Amazon.
Not only B2C companies are affected by the digital changeover, however; digitalisation is also growing in significance in the B2B market. According to the German economist Gerrit Heinemann, 80 per cent of B2B transactions already start today with a search on the internet.
Efficiency through system links to suppliers and customers
To remain competitive in a dynamic online market, companies must continuously review their structures and develop solutions for efficient processes.